Wine & Farmhouse Shop Ambassador

Locke Vineyards | The Barn at Locke Vineyards – Murphys, CA

At Locke Vineyards, we believe wine is more than what’s in the glass—it’s about connection, storytelling, and creating an experience guests remember long after they leave.

We are seeking a hospitality-driven, sales-minded individual to join our team as a Wine & Farmhouse Shop Ambassador. This role is ideal for someone who thrives in a fast-paced environment, enjoys meaningful guest interaction, and can confidently guide guests through elevated wine and retail experiences.

Position Overview

The Wine & Farmhouse Shop Ambassador is responsible for delivering exceptional guest experiences while driving wine, wine club, and Farmhouse Shop sales. This role blends hospitality, storytelling, and sales with day-to-day tasting room and retail operations.

What You’ll Do

• Welcome and warmly engage all guests to the property, creating a memorable and personalized experience
• Lead wine tastings and Elevated Flight experiences with confidence, professionalism, and authenticity
• Share the Locke family story, estate vineyards, winemaking practices, and boutique products in a compelling way
• Drive wine sales, wine club memberships, and Farmhouse Shop purchases through thoughtful recommendations
• Handle routine sales transactions for wine, merchandise, and experiences using POS systems
• Assist with merchandising, stocking, and display of wine and farmhouse products
• Maintain cleanliness, organization, and overall presentation of the tasting room and property
• Support wine club fulfillment, special events, and private tastings as needed
• Manage multiple guest groups while maintaining a polished and attentive presence

Who You Are

• Naturally warm, engaging, and confident—you can connect with anyone
• A strong communicator and storyteller who can translate wine into an approachable, enjoyable experience
• Sales-oriented with the ability to recommend, upsell, and confidently close
• Detail-oriented, organized, and able to multitask in a dynamic environment
• Self-motivated and proactive—you take initiative and anticipate needs
• Passionate about wine, hospitality, retail, or creating memorable guest experiences
• Excited to represent Locke Vineyards and the Murphys/Calaveras community

Qualifications

• Must be 21+ years of age and RBS Certified
• Previous hospitality, tasting room, or retail experience preferred
• Familiarity with POS systems, iPads, and general technology
• Strong customer service and sales skills
• Ability to adapt to changing priorities with a positive, team-oriented mindset
• Knowledge or interest in wine, agriculture, gardens, or local community is a plus

Physical Requirements

• Ability to stand and walk for extended periods
• Ability to lift and carry up to 50 lbs regularly
• Frequent bending, squatting, reaching, and repetitive movement
• Ability to coordinate multiple tasks simultaneously

Schedule & Compensation

• Part-time: approximately 10–20 hours per week
• Weekend availability required (Saturday/Sunday)
• Additional hours during peak seasons, wine club releases, events, and festivals
• Hourly: $18–$22 DOE
• Tips + bonus opportunities based on sales performance
• Employee discount + paid training

Training & Growth

This position includes a 90-day training and onboarding period, covering wine knowledge, systems, hospitality standards, and sales approach. A performance review will be conducted at the end of this period.

The Vibe (What We’re Really Looking For)

This is not a passive role. We are looking for someone who:

• Brings energy and presence into the space
• Builds genuine connections with guests
• Understands that hospitality and sales go hand-in-hand
• Takes pride in representing a family-owned, legacy-driven brand

To Apply

Please send your resume and a short note about why you’d be a great fit to:
📧 thebarn@lockevineyards.com